benefits of corporate responsibility
Corporate responsibility is not about philanthropy. It is
not simply about giving some of an organisation’s
profits to charity because it makes us feel good about who
we are and what we do. It isn’t even a public relations
exercise; an attempt to convince our stakeholders that somehow
we are better than we are, more ethical, more moral, that
we can be trusted more than our competitors.
Corporate responsibility is a genuine, whole-organisation
approach, ‘to mitigate an organisation’s negative
impacts upon society’ and to engage in a positive
and mutually beneficial way with key stakeholders. What
is more the organisation should do this through its own
structures, processes, goods and services thus ensuring
the relevance or ‘materiality’ of the activities
A genuine commitment to this agenda, one with Board and
Executive management buy-in as well as the support of staff
and colleagues, can offer a range of competitive advantages.
These advantages are important in any economy or marketplace
but particularly now, in a period of economic uncertainty.
applicable, builds shareholder value
the organisation on meeting the needs of its key stakeholders
closer and more effective working with suppliers
you are a public body or private business that would like
support and advice on creating a CR agenda, or would like
to focus community investment activity on a particular stakeholder
group or you are a charity wishing to improve your appeal
to the corporate marketplace, then why not contact me by
I would be only too happy to discuss your requirements and
to explore how I may be able to assist you in your desire
to help improve the communities in which we all live.